Introduction

The purpose of this Cookie Policy is to describe how NBI, Inc. ("NBI," "we," "us," or "our") collect, use and share cookies and related tracking technologies at and through websites owned and controlled by NBI, including but not limited to the websites www.nbi-sems.com and www.ipe-sems.com (each a "Site"). Each Site, together with all content, functionality, mobile websites, microsites, applications and services offered on or through a Site, are herein collectively referred to as the "Services". Please read this notice carefully to understand what we do. If you do not understand any aspects of this Cookie Policy, please feel free to contact us using the methods described at the end of this policy.

We may modify this policy at any time. All changes will be effective immediately upon posting to this Site. Material changes will be conspicuously posted on the Site, the top of this policy, or otherwise communicated to you.

What are Cookies?

A cookie is a small text file that is saved to your device when you visit a website. Cookies may store unique identifiers, user preferences, and other information, such as what pages you visit, your IP address, or how you arrived on a website. For the purposes of this policy, "cookies" includes other tracking technologies, such as pixel tags, clear gifs, and web beacons.

A first-party cookie is a cookie placed by us, and all information collected from such first-party cookies are received by us or on our behalf. A third-party cookie is a cookie placed by other parties that we work with and can be used for analytics and advertising. The information that they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your use of our websites and potentially other online activities you engage in over time across different websites and other online applications. The information collected from such third-party cookies is collected directly by the applicable party and is subject to their privacy policy. For your convenience, we have posted information on some of the third-party cookies we use on our Sites so that you may learn more about how your Personal Information is collected.

How Do We Use Cookies?

We and our service providers use first and third-party cookies to receive and store information whenever you interact with the Services through your computer or mobile device. Information from cookies and other tracking technologies allows us to analyze use of the Services and our online advertisements, improves your experience with the Services, and allows you to use certain features with the Services. We also use cookies to help ensure the marketing you see on the Services is relevant to you and your interests.

Below is a detailed description of the purposes for which we use cookies on a Site:

Essential Cookies: These cookies are essential for you to browse a Site and use its features. Without these cookies, a Site would not perform properly, and you will not be able to use certain services or features of a Site.

Preference Cookies: These cookies allow a Site to remember choices you have made in the past, like what language you prefer or what your username and password are so you can automatically log in.

Performance Cookies: These cookies collect information about how you use a Site, like which pages you visited and which links you clicked on; help us record and debug any issues you may have with a Site; and show us how effective our advertising is. The purpose of performance cookies is to improve how a Site functions and to help us understand the traffic on a Site.

Marketing Cookies: These cookies track your online activity to help us deliver more relevant advertising and track performance of these activities. These cookies are almost always third-party cookies.

How Can You Control Cookies

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer, and you can reset your browser to refuse all cookies (except Essential Cookies) or to indicate when a cookie is being sent. You may refuse the use of cookies or modify or withdraw your consent to the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of a Site.

You may wish to refer to https://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used browsers.

California's "DO NOT TRACK" requirement

We do not react to "Do Not Track" or "DNT" browser signals at this time.

Third-Party Analytics Cookies and Tracking Technology

We use the following services for analytics and advertising:

• Google Analytics. Google Analytics is a web analytics service offered by Google that uses cookies to track and report website traffic to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand traffic and usage on and through the Services. You can prevent Google Analytics from recognizing you on a Site by disabling cookies as set forth below. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/technologies/partner-sites.
• Google Tag Manager. We use Google Tag Manager ("GTM"), a tag management system that allows JavaScript and HTML tags to be quickly deployed and updated on portions of our Websites for tracking and analytics. We use GTM on our Websites to include Google Analytics. If you have opted out of Google Analytics, GTM takes this opt out into account. For more information about Google's privacy practices applicable to GTM, please refer to Google’s privacy policy and the terms of use.
• HotJar We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Third-Party Advertising Cookies and Tracking Technology

• Google Analytics' Advertising Features Additionally, we have enabled and implemented the following Google Analytics Advertising Features: Google Dynamic Remarketing, DoubleClick. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Services.
• Microsoft Ads. We may use Microsoft Ads (formerly known as Bing Ads), an online marketing service provided by Microsoft Corporation to display search advertisements and to track when you have visited our Websites via a Microsoft Ads advertisement. If you click on a Microsoft Ads advertisement, Microsoft Ads stores a cookie on your device that is used to track the number of individuals who click on a Microsoft Ads advertisement and are forwarded to the applicable website. To learn more about Microsoft's privacy practices, please refer to their privacy policy, available here. Microsoft allows you to opt out of tracking associated with Microsoft Ads. You may opt-out here.
• LinkedIn Insight. We may use Linked Insight, a cookie placed by LinkedIn that enables us to measure the effectiveness of advertising campaigns served on LinkedIn. The information collected by that cookie will be transmitted directly to and stored by LinkedIn. For more information about LinkedIn’s privacy practices, please refer to LinkedIn's privacy policy. To opt-out, you can update your advertising preferences through your LinkedIn account. If you do not have a LinkedIn account, LinkedIn allows you to opt-out of applicable targeted advertising by visiting LinkedIn's guest-controls.
• Facebook Connect. We use Facebook Connect to deliver targeted advertisements to website visitors on Facebook based on email addresses that we have collected. You may learn more about Facebook Connect by visiting here. For more information about Facebook's privacy practices, please refer to their privacy policy. To opt out, please visit here.
• Google AdWords. We also use Google AdWords, an online advertising service provided by Google, to serve targeted ads on our behalf across the Internet and sometimes on the Site. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google's Safety Center and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

Most third-party advertising networks permit you to opt-out of targeted advertising by clicking on the displayed icon within the advertisements. Your opt-out choices may be affected by your use of a specific device, your browser settings or your log-on credentials. Please refer to the website that you are visiting, your browser settings and/or your device settings for additional information. Opting-out will not prevent you from receiving advertisements completely, only targeted advertisements based on your online behavior.

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.

Questions and How to Contact Us

If you have any questions or concerns regarding this Cookie Policy, please contact us at:

NBI, Inc.
Attn: Customer Service
1218 McCann Drive, Altoona, WI 54720